LINDSEY ROEHRIG
Hi, I'm Lindsey. I craft visual identities that make your brand unforgettable.
I love to utilize the power of effective design to convey a message, evoke emotion, and drive action.
I use concept driven designs that inspire and elevate your brand.
Areas of Focus
CORPORATE BRANDING
Lead designer for internal and external branding
PRINT / PRODUCT / VIDEO
The Annual Keller Logistics Summit
Strategic design leader and creator of branding initiatives for The Keller Logistics Summit, an exclusive, invite-only conference focusing on transportation and warehousing topics. Ensured a cohesive and visually impactful identity that deeply resonated with attendees.
GRAPHIC DESIGN & MARKETING
Keller Logistics Group exclusive designer, responsible for both internal and external branding
Keller Logistics Group
In-house design, creative direction, and photo/video for Keller Logistics Group, a third-party logistics company based in Northwest Ohio
INTERNSHIPS &
FREELANCE
Projects from freelance clients and internships
PRINT / LOGO DESIGN / WEB DESIGN
Grand Rapids Historical Society Logo Redesign
Redesigned the Historical Society Logo for Grand Rapids, Ohio by keeping the old elements of the town hall building and the horizontal lines, and turning it into a badge. The typography was also refreshed.
Starbucks Punch Card
The design of a Starbucks punch card is simple and straightforward, with a focus on the company's branding and the mechanics of the loyalty program. The card prominently displays the Starbucks logo and branding, with the company's signature green and white color scheme. The card features a set of punch or stamp marks that indicate the number of purchases made by the customer. The card also includes a message that explains the reward that the customer will receive after a certain number of purchases.
Dunkin Donuts Advertisement
Dunkin' Donuts flyer for a new drink designed to catch the customer's eye, communicate the drink's key features, and encourage them to try it out for themselves. The flyer includes the Dunkin' Donuts logo and branding. The color scheme is consistent with the company's signature orange and pink hues. It is also co-branded with BGSU Dining.
Musician Personal Website Design
